Assessing and Building Your Personal Brand

I found some really good questions posed by Harry Hoover on determining how to develop and build upon your personal brand:

• What are your most important values? (For example: honesty, trustworthiness, patience, etc.)
• Do you exhibit these values consistently?
• What comes to mind when they think of the brand called you?
• Is this view consistent with your stated values? If not, what can you do to change these perceptions?
• Do you dress for the job you have or the job you want? What is the state of your personal grooming? What is your body language like when talking with co-workers, or supervisors?
• Are you always prepared for meetings? If a colleague asks for something that you should have, could you find it or access it quickly? How do you service your colleagues and your company's customers when they make a request of you? Do you answer the telephone politely? How is your email etiquette?
  
• Are your workspace and your computer desktop organized so that you can get to things quickly and efficiently? How does it appear to someone coming to your doorway
• Are you up-to-speed on all the skills you need to excel at your job? Do you take advantage of all training offered?
• Will your brand thrive thanks to a coordinated effort on your part, or will it always need brand aid because of neglect?

Read: Personal Branding White Paper, My Creative Team

I think these are all important things to consider / remember when assessing and building up a personal brand and just being a better person in general.

If you want your brand to reflect honesty, you must first be honest. Duh!

So true, I have even said this before. Also check out this: Creating a Positive Impact when assessing and building you brand.